We do things differently

Why Benefits Assure?

We are creating compliant Human Capital Management environments for mid-sized organizations.

Our goal is to collaboratively focus on compliance and Human Capital Management. Selling product is not our priority. We simply want to implement your compliance items documented in our Benefits Assure Playbook. This will eliminate your false sense of security because you purchased a “solution or service”. We have actionable goals that will keep you compliant.

Core Values


Our greatest strength is our experienced management team with a combined 57 years of experience in the areas of Payroll, Human Resource Management, Compliance, HRIS Platform Technology, Benefit Administration and Insurance.


We can not be all things to all clients but our customer-centric philosophy brings a unique systematic approach that incorporates experience and accountability to ensure a great relationship with our teams.


We work with your insurance broker and other vendors to organize and prioritize your tasks. Finally, an advocate that focuses on your priorities instead of personal agendas.

“Society has become so fake that the truth actually bothers people”
– Heart Centered Rebalancing

We are not perfect and we can make mistakes, but we trust our clients with the truth. However, if/when a mistake occurs, we empower our employees to do 4 things:

  • Fix the mistake.
  • Apologize for making the mistake.
  • Explain how the mistake happened (without making excuses).
  • Describe how we have changed our process in an attempt to never make that mistake again!

Mistakes happen in payroll that need to be addressed and resolved. How often have you experienced this honesty in customer service? This is the reason we have a 98% client retention track record.

Our Executive Team

Tom Rossi

Tom’s success is a product of the strong processes he designs and implements to provide clients with excellent service and an accurate payroll, resulting in increased client retention.

Read More

Chris Murray

Chris’s success is found in his leadership and management that has made him a top producer throughout his career, providing rapid company growth, substantially increasing overall revenue, and achieving top recognition for his award winning dedication.

Read More

Heather Lentz

Heather’s success is in her client relationship building, which she’s been recognized for throughout her professional career in Human Resources and benefits administration.

Read More

Dana Krahn

For Dana, it’s about finding the right solution and delivering on promised levels of service. Because of this attitude, he still works with businesses and referral partners from when he began back in 2001.

Read More